Alec Bradley Cigar Co. is releasing the Alec Bradley Project 40 in a maduro wrapper as part of its Experimental Series line. The Alec Bradley Project 40 Maduro will come in three vitolas named after their dimensions – the 05.50 at $5.75, the 06.52 at $6.25 and the 06.60 at $6.50.
The medium-plus bodied blend features a San Andres wrapper, Brazilian habano binder and all Nicaraguan fillers.
The Maduro is the second in its Experimental Series line and follows the first critically acclaimed Project 40 line of cigars that debuted last year in four sizes. Project 40 Maduro continues to represent Alec Bradley founder Alan Rubin’s belief that cigars create a positive impact on both mind and body.
Project 40 is the name for a scientific concept used to help provide a pathway to mindfulness. Using some of the precepts of this belief system, the calming effects of premium cigars are said to be rewarding to aficionados and lead to relaxation and the feeling of being in control.
Rubin contends that a properly blended and balanced cigar is the key to taking control of your happiness.
“The dark and rich Project 40 Maduro is another opportunity for Alec Bradley to enhance a positive experience through the tradition of cigar smoking,” Rubin said in a statement.
