La Palina and Room 101 come together to announce a virtual consumer experience, named Lock Down, to support brick and mortar cigar shops around the country. It is essentially a program to help shops that are physically closed or impacted by the COVID-19 pandemic. It all starts with consumers visiting cigarlockdown.com and finding a participating local retailer, then ordering the La Palina Locked Down Sampler, and tuning in to the virtual herf on April 22nd from 5 PM to 7 PM. The sampler includes 5 La Palina cigars, 5 Room 101 event exclusive cigars, a La Palina Wine Key, and 10 Raffle Tickets. The raffle tickets will be drawn during the virtual herf with $2,500 in prizes at stake. Go to cigarlockdown.com and sign up to stay up to date on this and future virtual herfs.