Davidoff of Geneva USA reopened its flagship lounge at 515 Madison Avenue in New York City after a full renovation. The updated 3,300-square-foot space, first opened in 1987, features a glass walk-in humidor and two lounges. Davidoff USA President Emanuele Uccellini and CEO Beat Hauenstein led the ribbon-cutting, joined by Ash Eltoumi and the U.S. team. Guests toured the new store with Alberto Rosario, who noted the upgraded features. The evening ended with a presentation of the 2025 Davidoff Chefs Edition, paired with The Dalmore spirits and light bites.
