Wild Bill’s Tobacco held its inaugural Great Lakes Cigar Festival at the M1 Concourse, drawing over 1,700 cigar enthusiasts to the motorsport venue. The daylong event featured live music, food trucks, whiskey and cognac pairings, cigar maker meet-and-greets, and even ride-alongs on the race track. Drew Estate, the event’s Platinum Sponsor, activated its Black Widow Saloon with a pairing session led by Izzy, while elsewhere Pedro Gomez and Henry Pineda hosted cigar rolling classes and Jonathan Drew engaged with fans. The night closed with dinner, raffles, and a show-stopping drone display.
