4X60

Nub Connecticut

 

Country: Nicaragua
Wrapper: Ecuador
Binder: Nicaragua
Filler: Nicaragua
Price: $6.00  - $7.50

Available in 4 sizes:
354 - 3 3/4" X 54 (Natural Rothschild),
358 -
3 3/4" X 58 (Natural Robusto)
460 - 4 X60 (Natural Rothschild) [pictured]
464T - 4" X 64 (Torpedo)

Q&A

Cory Bappert
VP of Sales, 
Oliva Cigar Co.

Who is currently handling the product development for the Nub line and is there anything new in the pipeline for the brand?

There’s always been a collective effort within the company to expand and experiment with new lines, but we find that the Nub blends have become such a popular choice for so many smokers that we’ve chosen to maintain that high level of quality and consistency rather than try and stray too far from what works. That said, we may surprise smokers with a limited release or two very soon, so keep your eyes open.

The Nub brand has grown significantly year after year. Do you find that there is a particular segment of cigar smokers that gravitate more to the Nub than others?

You know, there is really no individual segment of the market that smokes Nub; they all smoke Nub. We’ve seen that our customers come from all ages (obviously referring only to adults), backgrounds, and smoking styles. Nub has transcended the consumer base and there’s something in the Nub portfolio for smokers of every preference from the Connecticut on down.

Much has been said and written about just how much tobacco goes into each Nub cigar; can you give us a tangible example that smokers can easily relate to?

I can tell you that there’s as much tobacco in a 4 x 66 Nub as there is in an 8 x 52 cigar. It’s certainly enough tobacco to satisfy just about every type of smoker out there.

That’s an incredible amount of tobacco for such a short cigar! No wonder they don’t burn as fast as newbies expect.

Because it is such a different cigar and perhaps requires certain skills and proficiencies on the part of the buncher and roller, is the manufacture of Nub Cigars handled any differently than other products made at the Oliva Cigar Factory?

Without a doubt. From a bunching and rolling standpoint, it takes dedicated rollers that have been trained and have experience in the Nub format to make them, but in terms of the raw material that goes into Nub and the quality control processes that we have at the Oliva Cigar Factory, they are treated with the same high level of scrutiny as all premium cigars made at our factory. But to come back to your question, Nub has it’s own dedicated rolling room in the factory and the rollers in there are very adept at working with the Nub format — and still we can never make enough. In fact, due to the ever-increasing demand, we’ve recently had to expand into the new Oliva factory in downtown Estelí. Among other Oliva products, the new factory rolls the Nub Connecticut, Nub’s most popular blend.

The Nub Connecticut is easily one of the most flavorful Connecticut Shade cigars on the market today. So while it is not surprising that it is the most popular Nub, what do you attribute it’s popularity to?

Well you said it, it is an incredibly flavorful and wellbalanced cigar, forget that it’s a Nub. Consumers opt for the Nub Connecticut when they are looking for a Connecticut Shade cigar that gives them that creamy vanilla and oak profile with amped-up flavor.

That’s interesting; internally we joked about wanting to eat it because it smells so good in the pre-light.

We say the same thing!

 

Nub Habano

 

Country: Nicaragua
Wrapper: Nicaragua
Binder: Nicaragua
Filler: Nicaragua
Price: $6.00  - $7.50

Available in 4 sizes:
358 - 3 3/4" X 58 (Natural Rothschild)
460 - 4 X60 (
Natural Rothschild) [pictured]
464T - 4" X 64 (Natural 
Torpedo)
466- 4 X66 (Natural Rothschild)

Q&A

Cory Bappert
VP of Sales,
Oliva Cigar Co.

The Nub and Cain brands were developed under Studio Tobac, but that all seems to be in flux. What is the current state and structure of Studio Tobac?

We’re actually in the process of transitioning both the Nub and Cain brands outside of Studio Tobac, to be marketed separately. This allows us to focus more on making Studio Tobac a brand that releases more limited edition and exclusive cigars. Nub and Cain are so strong as individual brands that it’s more efficient to have them stand on their own and allow Studio Tobac to move forward in creating other unique and exciting lines.

The wrapper on that Nub Habano is a think of beauty. Is that wrapper used on any other cigars in the Oliva portfolio?

Actually, yes! That same Habano wrapper is also found, in some form or fashion, on a couple of our other premium lines. Specifically, the Serie O shares this same wrapper and the Serie V, one of our most sought after cigars, uses this wrapper but from a different priming.

What’s the biggest misconception cigar smokers have about Nub?

What we’ve heard the most at events or when speaking to consumers is that, because of the smaller vitola, they assume it’s a shorter smoking duration, and that’s simply not the case. Almost every time, I don’t even have to say a thing, because when someone suggests that, there’s another smoker who puts that myth to rest. Initially, that was the biggest challenge we found... convincing smokers unfamiliar with Nub that it was a comparable smoking time to most other vitolas.

It must surprise the hell out of those who think that Nub is a “quick smoke,” especially when they reach for a Nub Habano and find that not only is it not quick, but it’s also no joke. It has some power to it!

Yeah, it happens… our Oliva Cigar representatives as well as our tobacconists do their best to guide smokers in the direction of the product that the smoker will enjoy most but as you can imagine, some guys want to dive right in. And that’s OK too, as long as at the end of the day they enjoy their cigar.

Do you think the shorter size of the Nub influences when and where people enjoy them?

Honestly, I don’t think so. I haven’t heard anyone tell me that the size itself plays any part in that decision. On the contrary I’ve heard numerous people say that they enjoy them all over the place. 

Over the years Nub, Cain, and Studio Tobac have hosted some of the best in-store promotional events that we’ve ever attended. They were the kinds of events that people drove to from miles around for a chance win some pretty incredible prizes. Are there plans to continue with that event strategy?

I’m sure you remember when we gave away the Corvette and Mini Cooper with Nub and the custom motorcycle with Cain. But as much fun as those huge events were, we wanted to step back a bit and go in a different direction for promotions. Since the Studio Tobac tour is complete, what we’ve decided to do is keep the events smaller in size but much more widespread. The tour in a way limited us by only having one event in one location at a time. But with numerous events occurring simultaneously, we see it as a win for everyone. We still have plenty of give-a-ways and raffles for really great prizes, but we’re doing it at more shops across the country. Ultimately, we feel that more people can enjoy Nub events this way — people who may not have been able to travel to those larger ones. Our goal moving forward is to ensure that we can pass on more value to our loyal customers as well as keep them smiling with cool bonuses more often.