Macanudo

Macanudo’s golden anniversary

General Cigar purchased the Temple Hall Cigar Factory in Kingston, Jamaica in 1968. And with it, the Macanudo brand, which was being made exclusively for the British market. So this year, General Cigar is celebrating its 50th year with the Macanudo brand with a slew of activities. There will be product launches, retail promos and other special happenings under the “The 50 Days of Macanudo” banner.

Visit macanudo.com/50 for more information. Also use that site to upload photos from events you attend and be entered into drawings for Macanudo merch.

General cigar adds new extension: Macanudo Inspirado Red

General Cigar is adding an extension to its popular Macanudo Inspirado line. The Macanudo Inspirado Red features an Ecuadorian Habano ligero wrapper around Nicaraguan tobaccos from Ometepe (aged 12 years) and Estelí (aged five years), as well as Honduran tobacco from Jamastrán (aged 10 years).

Macanudo InspiradoRed_Cigar.jpg

“As we celebrate the 50th anniversary of Macanudo, we created Macanudo Inspirado Red to speak to the brand’s unique ability to adapt to the preferences of today’s cigar lovers. Nicaraguan cigars are hot right now,” said José de Castro, vice president of marketing for General Cigar’s Macanudo brand, in a press release. “With ‘Inspirado Red,’ we show how nimble the brand can be by introducing a unique, Nicaraguan-forward blend to the line, while highlighting the expertise of the torcederos from our cigar factory in Esteli.”

Macanudo Inspirado Red, made at STG Esteli in Nicaragua, will be available in late March and come in three formats: a 5 x 50 box pressed Robusto ($6.49), a 6 x 50 Toro ($6.69) and a 6 x 60 Gigante ($7.49).

You'll soon be seeing an overhauled logo for Macanudo cigars

General Cigar announced in a press release yesterday that it has "modernized the design of its iconic Macanudo logo for the U.S. market." Starting January 15, the following brands will be sporting the new logo: Macanudo Café, Macanudo Maduro, Macanudo Crü Royale and Macanudo 1968. In addition, the release announced various changes to packaging, namely for Macanudo Crü Royale, Macanudo 1968, and Macanudo Café.

The major change, though, is in the logo, which had bene unchanged in 50 years.

General Cigar provided this GIF to illustrate the way in which the logo has been changed.