General Cigar announced in a press release yesterday that it has "modernized the design of its iconic Macanudo logo for the U.S. market." Starting January 15, the following brands will be sporting the new logo: Macanudo Café, Macanudo Maduro, Macanudo Crü Royale and Macanudo 1968. In addition, the release announced various changes to packaging, namely for Macanudo Crü Royale, Macanudo 1968, and Macanudo Café.
The major change, though, is in the logo, which had bene unchanged in 50 years.
General Cigar provided this GIF to illustrate the way in which the logo has been changed.