Altadis launches another heritage brand: Por Larrañaga

 

Altadis U.S.A. announced that it will ship a new “heritage brand” at the end of May 2016. Por Larrañaga was first born in Cuba in 1834 and is one of the oldest brands in the Altadis U.S.A. portfolio, according a press release.

“Known for its smooth, rich and sweet tobacco leaves, it has a reputation for consistency and high quality,” the release continues. “We treat all our brands with the utmost respect and class. The rebirth of Por Larrañaga is exciting for all of us here because we are about to share with aficionados a one-of-a-kind cigar that expresses both the heritage and the history of Por Larrañaga.”

The blend — which Altadis U.S.A. describes as medium-bodied — features an Ecuadorian Connecticut wrapper, a Dominican Piloto 2012 binder and a filler blend comprising Dominican Piloto 2012 and Olor Crop 2013 tobaccos.       

Por Larrañaga will be available in three vitolas: a 5 x 52 Robusto ($8.00), a 6 x 46 Gran Corona ($8.50), and a 6 x 50 Toro ($9.00).