USA/Miami

Casa Fernandez Miami Aniversario 2014

 

Country: USA/Miami
Wrapper: Nicaragua
Binder: Nicaragua
Filler: Nicaragua
Price: $12.50

Available in 1 size
Ares - 6 1/4" X52 (Toro) [pictured]

Q&A

Paul Palmer
President

In 2013 you released an Aniversario and then in 2014 you released another Aniversario. Both of them had a white label and silver lettering, so some consumers have had a hard time differentiating the two. Some probably didn’t know they were picking up a different cigar. Can you clarify the reasoning behind this and the difference between the two?

Yes, we’ve had two Aniversarios as we call it. The reason is simply demand, requests by customers for us to create an ultra-premium cigar. They said, “Give me the best of what you can make.” So the first one was the Casa Fern.ndez Aniversario 35 (a 6 x 54 released in 2013) and the second was the Casa Fernandez Aniversario Serie 2014 (a 6 . x 52 released in 2014). The blends are different. We amped up the strength and flavor on the Aniversario Serie 2014 and it has had phenomenal reviews (check out the Top 25 section on p. 53 to 62). You know, being blenders and growers and also having a cigar company, the Aniversarios really make sense. They are our flagship; sold in a box of 10 but affordable. They both have a retail price point of $12.50 and for that product we are exactly where we want to be.

My understanding is that you made a limited number of boxes. Will consumers still be able to find the Aniversario Serie 2014 that we are featuring in this breakdown as time goes by?

It’s funny you ask that because just this morning we were going over the numbers for both the CF Aniversario 35 and the CF Aniversario Serie 2014. We made 2,000 boxes of each but you know, the market leader in Aniversarios maintains those years and those blends into the future so we’re talking about doing that because stores are coming back to us and asking if they can have more boxes of the 35 and the 2014 and we don’t have them. So we’re talking about making the 35 and the 2014 part of our regular lineup so people will be able to g et them well into the future.

To my recollection, Casa Fernández’s greatest hits are always box-pressed. Are you guys just fans of the format or are you simply good at making it? Or perhaps both?

Again that comes from feedback from our customers. Ever since we acquired Tropical Tobacco in 2002 we’ve always had an advisory board. It’s made up of 10 of the customers who we hold in high esteem, who are incredible businessmen and oh by the way, are great customers of Casa Fern.ndez. They give us suggestions and we also bounce off ideas with them and the feedback is always box-pressed. Why? Because at the store, the consumer likes a box-pressed cigar and the perception is that a box-pressed cigar is harder to make. And we’ve refined the process of box-pressing cigars; it’s part of our production and we do it very well.

Is box-pressing in fact more difficult or is it just a perception?

Well, it’s a longer process, it’s a detailed process, but it’s something that we have down. It is more difficult in every aspect; in the draw, in the look, in the presentation, in the blend, everything about it is more difficult. But once you’ve refined the process, then it just becomes second nature.

It’s painfully obvious when a cigar company does not have the process down. The wrapper wrinkles on the top. Sometimes it looks like an accordion on the sides. Without giving away any trade secret, how do you guys manage to prevent that?

That’s really just expertise in cigar making. There are a lot of reasons why that would happen but generally speaking, that’s a result of cigar making. You just have to know how to do it. Now we don’t do a square cigar. We do what is called a Cuban box-press or a semi box-press. We prefer that over a square cigar. But it is difficult and the guys who are getting the wrinkled cigars just don’t have the process down.

 

 

 

 

Casa Fernandez Aganorsa Leaf Maduro

 

Country: USA/Miami
Wrapper: Mexico (also available in Nicaraguan Corojo)
Binder: Nicaragua
Filler: Nicaragua
Price: $8.00  - $9.00

Available in 4 sizes:
El Supremo  - 6" X 58 (Gordo),
Illustre - 
5" X 48 (Robusto)
lire - 6 1/2" X50 (Toro) [pictured]
Robusto Extra - 5" X 54 (Robusto)

Q&A

Paul Palmer
President

Cigar geeks have known the Aganorsa name to be synonymous with excellent tobacco, but most casual cigar smokers have no clue what Aganorsa stands for. Could you explain what it means and why it is on the label of this cigar?

We registered the brand Casa Fernandez Aganorsa Leaf because it made sense and because Aganorsa is the name of our parent company. It’s also the identifier for the leaf that we grow. Aganorsa itself is an acronym for an agriculture conglomerate (Agricola Ganadera Nortena S.A.). We registered that brand about five years ago. The first offering for it was three sizes in a box-pressed Corojo (referring to the wrapper leaf), and two years ago we created the CF Aganorsa Leaf Maduro which is covered with a Mexican San Andres wrapper and is currently available in four sizes.

So before you launched the brand, the Aganorsa name was only visible to those who travelled to Estelí, Nicaragua and upon entering the town looked to the left and saw the company’s sign. How much has that awareness increased in recent years?

Well, the Aganorsa name has gained in popularity; there’s no question. It’s gained for several reasons; the name is being discussed in feature articles in magazines, by bloggers, and everything else. But customers are becoming more aware of Aganorsa because it just has a very unique flavor. 

What tobacco varieties does Aganorsa grow and which is the one that imparts that signature sweetness?

Primarily we farm Corojo ’99 Cuban seed, Corojo 2006, and Criollo but the Corojo ’99 Cuban seed is the one that is fresh and sweet on the palate.

Speaking of farming, what does the Aganorsa tobacco farming operation look like? What regions do you grow in and what does each region bring to the table?

We only farm in Nicaragua; in Jalapa Valley, Condega Valley, and Esteli. We have about seven farms in Jalapa, which is where we grow most of our cover leaf. Jalapa is most like Pinar del Rio (Cuba); it’s known for flavor and aroma. In Condega Valley we have about two farms and we grow most of our Criollo there and it’s a little bit different as far as blending attributes. It’s spicier, it’s sweeter, it’s kind of refined. And then you have Esteli; we have about two farms there. Esteli is known for power, its black volcanic soil. It’s the combination of the three regions and the combination of all the farms and the lots within the farms that give you the complexity in the cigar.

While the original Casa Fernández Aganorsa Leaf had a Corojo wrapper, the one being featured in this breakdown has a Mexican Maduro wrapper.
How did you arrive at this wrapper for this blend?

In the old days we used to use Criollo for our Maduro cigars. It would go through about four iterations of fermentation until we got it dark and that’s what we’d use for Maduro. Unfortunately there isn’t enough Criollo to maintain our demand for Maduro because the U.S. market has a high demand for it. So that being said, we found that the San Andres Morron (a wrapper tobacco grown in Mexico) really pairs well with our tobacco. We’ve used Broadleaf but very sparingly and not in our own brands (referring to the brands that they manufacture for other cigar companies). But the San Andres works really well in our blends and we’ve received a lot of great feedback and a lot of great ratings on that particular cover leaf.