Price: $6.00 - $7.50
Available in 4 sizes:
358 - 3 3/4" X 58 (Natural Robusto)
460 - 4 X60 (Natural Rothschild)
464T - 4" X 64 (Torpedo)
466BPT - 4 X66 (Natural Torpedo)
VP of Sales, Oliva Cigar Co.
Nub has been one of the more interesting phenomena in the cigar industry. It has been copied time and time again, yet whenever anyone refers to that size, they say “Nub size.” What do you attribute to the incredible success of this brand?
Hands down, Nub has become not just an established brand, but it’s become a staple in the industry as well. When it was first released, some dismissed it as simply a gimmick, but now it’s more recognizable than many other brands out there. These cigars are mainstream smokes across the country and, because of that, some people have tried to imitate them. Although imitation is the highest form of flattery, these other cigars just haven’t been able to stand the test of time. Nub is not a shape or vitola; it’s a brand. A brand that represents the hard work that has gone into it. Those who have tried to imitate the Nub unsuccessfully simply thought that they could recreate a 4 x 60 cigar (for example) and that it would sell, not taking into account the fact that, at the end of the day, consumers look for quality over everything else. Consumers are what drive a cigar’s success, and the staying power of the Nub is due to the loyalty of the smokers who purchase and enjoy it. We think that’s a direct reflection of its quality. It’s not just about putting tobacco in a mold and creating a certain size. There’s so much more to it.
We understand that Nub Cameroon is second only to the Nub Connecticut in sales, beating out the Habano, Maduro and Cain Nubs. Why do you think this is?
The Cameroon is really something special for Nub. The wrapper is a true African Cameroon that’s aged an exceptionally long time. We bought the wrapper years ago, and the tremendous flavors brought out by that aging process really shine through. Some brands use Cameroon wrappers that are not authentic African Cameroon, but we think it not only sets the Nub apart, but also that smokers themselves can taste the difference. It’s no wonder it has become the second highest seller in the Nub line.
You mentioned other Cameroon wrappers, but from a flavor standpoint, what specifically sets the African Cameroon apart from the others?
Well, today’s smokers are used to the better-known wrappers — the Habano and Connecticut for example — but the African Cameroon in the Nub imparts such a unique flavor profile. The nuttiness, light spice, and oak finish make it a favorite for so many. Some people say they are not fans of the Cameroon flavor, but get hooked when they try it once. I’d argue that this Nub has the truest Cameroon flavor out there today... especially since that authentic flavor has been lost with so many imitations in the marketplace.
This is the only cigar in the Nub line that’s box pressed, right? Why is that?
Right. The 466BPT Cameroon is the only Nub that’s box pressed, and it’s because we wanted to use the same concept that we used on the Serie G Cameroon, with which has had so much success. Initially, we thought we would keep the Nub vitolas consistent, and after seeing how good the Cameroon was with a box press, we were blown away. That sealed the deal for us.
Over the years, we’ve probably seen hundreds of “Nub stand” photos on the web and social media, what’s your favorite?
Haha...The Nub stand was something we used in an ad when the cigar was first starting to gain popularity. The image showed the Nub smoked down to the ring and standing on its ash. It caught on. I remember one in particular; it shows a Nub stand in front of the Eiffel Tower... We still get tons of shots to this day and think it’s pretty cool.