Casa Cuba

 

Country: Dominican Republic
Wrapper: Ecuador
Binder: Dominican Republic
Filler: Dominican Republic
Price: $9.84  - $11.25

Available in 4 sizes:
Doble Tres - 44 X 5 1/2
Doble Cinco - 5 X 50
Doble Seis  - 6 X50 [pictured]
Doble Cuatro - 4 1/2 X54

Q&A

Carlos Fuente, Jr.
President of Arturo Fuente Cigar Company

Fuente has owned the casa cuba brand for so many years. Why was the brand never really brought to market earlier?

Casa Cuba was a brand that my father bought way back during the early days of the embargo. The gentleman who owned the brand and a small factory, was very good friends with my grandfather. He was very old and his children were not interested in the business, so my father bought the brand. 

I have to tell you, it was one of my all-time favorite labels. It was an old-world label with beautiful illustrations. It represented the fusion of Cuba and America— Lady Liberty on one side and the goddess of the Siboney (native Cuban tribe) on the other. It represented a lot to me as a young man and that label was very important, so we saved it. It was particularly important in the ‘70s, when my grandfather always said, “When we go back to Cuba…” So that was a brand that I saved thinking that we would be back in Cuba someday making that brand. And time goes by; my grandfather passed away in 1973 and the situation in Cub a remains the same. 

So what changed? Why did you decide that now would be a good time t o release it? 

One day, a couple of years ago, I get to the factory and I see some boxes that were put together with cigars in them being prepared to be shipped. So I asked what these cigars were and why they were packaged. They told me they were shipping to our headquarters in Tampa so the sales team could see them because they were going to be distributed. I said “What the F is this?!” 

It turns out that my father had gotten one cigar maker for each of four sizes. And over the last year and a half he had this little private project that he had been working on and making cigars and setting them aside in the aging rooms. He did all this without me being aware and wanted to release the cigar for the 100th anniversary. I stopped it. I was not happy with the label or the packaging, and I thought it was not the right time. 

Now, so many people had tried the cigar and kept telling me how amazing it was, and how it was my father’s pet project, and how he’s 79 years old… I finally asked him, “Dad, why didn’t you tell me?” And he said, “Because all these years I’ve been letting you do this, but I want you to know that the old man is still the one that steers the horse and he still can blend.” And he made an amazing blend. 

What is different about your dad’s style of blending?

It’s the way that was taught to him by his father. It’s old-school blending, which favors complexity, balance, and flavor. It’s a cigar that, when you get to the end of it, you want to light another one. It fills you and satisfies you, but doesn’t hurt you. It’s enjoyable. He said he wanted to go back to blending and make that cigar because he saw everything going the other way and he wanted to do something different. We now joke around about his project, but he still doesn’t tell me the blend. When I ask him about it he just kind of smirks and laughs. And you know what? People really like it. And it is different than any other Fuente, but it’s still Fuente. 

It’s amazing that, after so many premium brands and sub-brands and lines, we could still continue to make so many different flavors that are all Fuente. It just proves again that my father, who is my hero, is the greatest. If I’ve accomplished anything in this life, it’s because my father has taught me. And he still outperforms me every day; there’s no question about it